MoOdBoArD

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UNICEF CamPAIgN PosTeR bOoK & Aija Mayrock "Dear Sister" spEeCH

Having come across this speech [below] by Aiji Maycock, although in the context of women's empowerment, I felt inspired to approach my own project in this progressive light. Despite knife crime not personally effecting me first hand, that should not mean I don't campaign and voice my opinion about it ! Without everyone making noise about the issue, it will remain to go unsolved. Progressive movements happen when we walk in the same direction. With that in mind, I can apply the speech below to my project on London knife crime, and hopefully I will begin to create more confident outcomes that have a louder personal voice...

"There is no progress when we march in different directions. Correction: there is no progress when we march in discriminatory sections. White women, show up for your sisters of colour. Straight women, show up for your sisters of LGBTQ+. Women, show up. Have the guts to overlook differences, because really the difference is as drastic as progress or no progress. We can't afford to divide each other. Since early days we're taught to compare and compete with one another. You are not devalued even if the woman next to you appears to be perfect. You are not devalued if your sisters are achieving greatness." ...

Furthermore, I looked into old UNICEF campaign posters in the light of speaking out about all issues, even if we don't feel personally effected by them. I found that this book of UNICEF campaigns had lots of graphic design work reaching across all sorts of issues, from racism, to famine, to education in third world countries. Naturally, these types of issues most likely do not effect the people who have designed the posters, and I feel inspired by this to continue to create content that addresses the issue of knife crime in my own way.

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"Hope to Nope" - The Design Museum [2018]

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  • “New spaces and systems for (graphic) communication now exist, integrating images and text in two-way conversations that make users part of the process, no longer simply recipients of information. Facebook posts, Twitter feeds, 4chan, Snapchat and Instagram may be virtual environments, but their pervasiveness and influence have had a profound impact on the physical world”
  • “Graphic Design doesn’t have an abstract purpose. It has specific purposes, one of which is to inform and transform. Another is to sell stuff to people and encourage consumerism. These are two different activities and it would be useful if graphic designers and others distinguished between them. They are usually lumped together. People aren’t aware of these differences - the real purpose of what graphic designers do it usually ignored, whereas it has significance for us all”. - Milton Glaser. 
  • I can now take this idea of the opposing sides of graphic design and somewhat put them into battle. Creating design to cover consumerism advertising. Juxtaposing graphic design with graphic design. 
  • Political posters are often ineffective because their tone is violent. When somebody attacks you, your impulses are not to surrender but to fight back. My concern about most political material is the it is not thoughtful. These are often pieces that satisfy their maker and express their rage, but they do not change other people’s opinions.” - Milton Glaser
  • “Graphic Design is essential to building identity and legitimising power, however, its pervasiveness also makes it easy to reappropriate in order to criticise, undermine and lampoon.”
  • VW Spoof advertising poster, Paris [2015] p51. Analysis: incognito manner of it looking so legitimate that people view it as regular advertising until they fully read it, and then the shift in tone is so powerful that it heightened the message. I could apply this in my own work. Take the voice of the government - e.g. “we say we are setting up more youth groups, but actually …..” Accompanied by studio styled images of children/teen items wrapped in police tape. Powerful confusion of who the message is coming from, controversial and criticising the organisations !
  • Protest - demonstrate/participate. p55. 
  • The Complete Lexicon of Crisis Related Suicides. Vol1. 2008-2013 book. Author/designer: Richard Sluijs. Publisher; Uitgeverij Komma. Netherlands [2014] “The economic crisis led to an estimated 10,000 suicides in North America and Europe. AN initiative researched and designed by Dutch designer Richard Sluijs, this unusual book is a memorial to victims but also a critique of politicians’ and bankers’ actions. Each spread of this 172-page book tells a suiced story, using symbols to communicate the method used, and a typographic dagger for a memorial cross. The lexicon won the 2015 European Design Gold Awards for book layout.”

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PECKHAM PEACE WALL

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I went on a site visit to Peckham Peace wall to explore and observe the nature of memorialisation (in this case, of a tragic event rather than a person). I considered the way in which memorials can be both temporary and permanent, formal and informal, personal and wide-reaching. This piece, the Peckham Peace wall, was created as a collective effort - also lending to the idea of interactivity, collectivity and engagement in my project - involving the messages of local people as a reminder of the looting and riots that occurred in Peckham during that time of unrest. 

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"This will never be stolen" - permanent, constant reminder, how can I preserve messages from those left on crime scene memorials, as the post-it note messages have been preserved here?

The use of different languages and dialects on the wall capture my attitude that we can all campaign and contribute to causes that don't necessarily directly affect us, because everything affects everyone when we live as an inclusive and equal society. !!!

"speak to the children" - notion of a target audience?

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Peckham Peace wall has successfully captured and created a full voice representing the entire community. It acknowledges the violent events, but does not glorify them, which is a tricky thing to achieve in terms of creating a memorial of a horrific event. The sheer size and scale of the piece is very impactful. 

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THe StiCkeR aS a poWeRfuL deVicE

 STICKER EXAMPLES OUTSIDE AND AROUND CSM:

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The way these stickers are placed around the local environment is almost reckless, but also so frequent that the iconography, symbols, and illustrations become engraved in your memory, even subconsciously, just by passing them daily.

Would it be effective if I placed my stickers casually in the world outside, or would the important message be drowned out?

My StiCkERs iN COnText

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Creating a campaign movement through stickers is something people do quite often, as stickers are fun, collectable, accessible and easy to hand out. I photographed quite a large sample of people wearing my campaign stickers, as I feel this is much more impactful and effective than putting them on lampposts, walls or buildings. In this way, not only are people actually interacting with my work through wearing it, but the impact of seeing people wearing the stickers may motivate others to spread the word, as it often takes one person to make a move for the rest to follow. Seeing people taking part is encouraging to others, and that is the only way to build momentum in a world where almost everyone is campaigning for different things everyday. 

sCaNnEd iMaGes FroM pHoTobOoK - The Graphic & Interactive Design Index [1999, Rotovision SA]

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This simple idea of tearing away a phone number or piece of information from a poster is a clear way in which to see how public interact with and engage with what is being communicated - how popular the idea is, how accessible it is in a public space, and what sort of audience respond, judging by the next step in communication. 

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I really like this scanned, sketchbook styled layout design, and could apply it to my own project with a forensics/crime investigation stance. Perhaps I could collect "evidence" and take some still life photographs to lend to this style. 

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CSM toiLeT poStEr

Thinking about the context of my work - what context I am working within and how I can engage an audience in this way - I came across the notion of toilet cubicle posters. This [above] is what I came across in CSM while in the library for research, and it came to me that this is such an effective way of promoting a message to everyone. Most people will use a public toilet at some point, and when we go, we are confined in a small space in which the only place to look is around us, so placing an advert or message in a toilet cubicle is guaranteed to be noticed !!!

I am going to think about placing my work in toilet cubicles, as well as where else I can place my campaigns to not only gain undivided attention, but to also get the message across to a large audience...

FoRmiNg a PuBLicAtiOn

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https://www.itsnicethat.com/news/wieden-plus-kennedy-portland-rxbar-graphic-design-071118

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Wieden+Kennedy’s Portland studio has designed a new campaign for protein bar company, RXBAR. 

"With its tagline “No B.S” Wieden+Kennedy’s campaign promoting the protein bars keeps it, as you’d imagine, simple. Each poster states exactly what is, either describing the ingredients of each bar (peanut butter, egg whites, cashews, dates) or describing the poster itself with large set type reading “Really big words”, “Some words on a wall” and its billboard placed in New York’s Times Square it reads, “Barely noticeable RXBAR poster in times square.”

What I have taken most from these posters is the clarity of a voice/narrative presence presented through the use of text. This comes from a combination of the language used, the tone of the text, and the direct manner it addresses the viewers. I feel this is something I could learn from and respond to with my campaign posters, within which I have been struggling to assert my personal voice. I need to be loud and create an appropriate tone of voice through the words used - whether that be my own voice, or the voice of someone else, i.e. the government, a brand, etc.

InSpiRaTioN foR iLLusTraTioN

https://www.itsnicethat.com/articles/pablo-amargo-newspaper-readers-illustration-220219

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I felt really inspired by this particular style of minimal illustration, and have thought about applying this inspiration to my own design work when I begin to compile and create my memorial book/book of "evidence" publication. I want to draw the victims of knife crime in 2019 so far, but in a respectful way. I feel that my illustration skills are not quite strong enough to try to create realistic depictions of the victims, especially as this is such a sensitive and personal topic for those who are likely to read the memorial book. Therefore, this minimal line style is something I could try and incorporate into my outcome, without fearing crossing any lines of imitation.

EnhAnCinG viDeO wiTh SouNd - ASMR

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When creating my splatting animation experiment, I came across this article, which influenced me to add sound to the interactive piece to enhance and heighten the effects of the viewers moving in response to the visuals. ASMR is a big trend right now, and lots of ASMR audio outputs are all over the internet, reaching wide audience and being in high demand for different audio experiences. The bodily reactions triggered by ASMR could actually be considered interactive, especially in terms of my project, in which the reaction of the audience/viewers will be crucial in concluding what it is I am communicating through my work.

JANET CARDIFF - Whitechapel, audio walks [1999]

I am really inspired by the interactive, follow along nature of Janet Cardiff's audio walks, with which the audience listen to the track whilst walking a directed route, listening to her narrative that corresponds with the journey. This clever connection between the pre-recorded audio and the real-time walk in the real life present creates an experience that communicates a story that is both history and current. 

I like the idea of using sound as an interactive medium, something the audience have to participate in. I am trying with the idea of developing a series of recordings simply of different voices reading all the names of the victims on knife crime so far in 2019. This could then become a specific ambiance for various settings, for example both in a public space and gallery setting. The names could be echoed and bounced around the space from different speakers, generating the impression that the sounds are surrounding, and keeping the audience on their toes as to what direction the next name will come from.

"Can Graphic Design Save Your Life?" - Sarah Schrauwen, Lucienne Roberts, Rebecca Wright. [2017] GraphicDesign&

APPROPRIATE NOTES FROM READING "CAN GRAPHIC DESIGN SAVE YOUR LIFE?"

  • Australian Plain Cigarette packaging - GfK [2012] - these packets have 75% of the front and 90% of the back covered in unbranded graphics presenting the negative consequences of smoking."Communication specialists in healthcare constantly grapple with how to get people's attention on issues they may not way to hear about. [...] What makes someone sit up and think, "I need to do this" or "I need to stop doing that"? We know the health facts, but changing lifestyle can be hard. So, can design make a difference?". In 2016, the UK followed Australia in redesigning cigarette packets to be of "the ugliest colour in the world" - Pantone's 448c's muddy colour, which is intended to do anything but attract people.
  • Health Graphic Magazine - Dodo Design [2010 - ongoing] - A free magazine provided from the Japanese pharmacy chain, Aisei. "Every issue uses lots of different graphic devices to explain valuable medical information. Why graphics? Please imagine what kind of people the visitors to the pharmacies are. They may be having a bad day because of illness or injury. Or they may be the mothers, wives, or husbands of sufferers. Do you think they want to read a lot of complex information when they are anxious about their own or their family's health? maybe not."

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  • Hospitalisation and Graphic Design - "It is clear [that] graphic design helps patients and visitors orientate themselves, improves communication, reduce anxiety and even acts as a valuable distraction from stressful experiences".
  • Vardapoteket identity - Stockholm Design Lab [2010] - ... "Strong, simple graphics have always been used to enhance important subjects".
  • The Feeling of Pain book and posters - Yin Yao [2012] - Yin Yao's final-year projects at UAL's LCC explored ways of visualising pain. He was motivated to investigate this after struggling to describe to medics the physical sensations of his own severe migraines. using a combination of historical, image-based research and his own graphic experimentation, Yao surveyed 100 people to find out whether differences of age, gender or nationality had any bearing on how people might visually represent pain and its intensity
  • AIDS: Don't die of Ignorance campaign - Malcolm Gaskin [1987] - this campaign was designed to quickly and effectively alert the public about aids and the urgency of the situation. The campaign included posters, and individually sealed info leaflets delivered to every home in the UK.
  • Silence = Death poster - Gran Fury [1987]

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  • Kill Jill - The Union [2009] - Graphic design can inform, educate, promote and persuade. Increasingly, practitioners also create work to provoke. This hard-hitting campaign invited viewers to save or kill Jill, a child in need of an organ transplant. The Scottish government defended this controversial approach, saying that "softer" campaigns had failed to motivate the public, and this one had increased the number of registered organ donors by 242% over the period of the campaign.

iNveSTiGaTing DeSiGn ouTpuTs

~ collect design outputs and think about how they occupy the space they're in ~

  • how did I encounter this design?
  • how was it produced?
  • what effect did it have on me as a viewer?

IMG_6634.jpgI encountered this design in a waiting room. The passivity of the environment draw me towards the work, and kept my attention due to the empty nature of the space. The content was captivating with interesting text and nice images. It was produced as a publication. As a viewer, it didn't effect me as a piece of graphic design in the sense that I wasn't convinced to purchase anything, nor did it spark a thought or motive within me, however it did keep my attention long enough for me to want to read more. Perhaps this says more about the content than the design element.

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I encountered this sign on the tube, another passive location. It was produced as a poster, a piece of design to provide information. It effected me by influencing my potential journey, or at least making me consider my route/trip, and my current environment.

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I encountered this design whilst walking home - a sticker on a lamppost. I can enjoy the illustrative aspects and familiar character of Charlie Brown manipulated to show this "C" symbol as well, however it has not sustained significance in my mind, as I have no indication as to what the symbol means, what this design is communicating, or how I can learn more about it. 

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I encountered this design in my dad's kitchen. It was produced as a piece of informative advertising, displaying information about medicine produced in the past by my distant relatives. The effect it would've had, back then, would have been for consumerism purposes, encouraging people to purchase these pills. However in the present, it can only simply be enjoyed as a piece of design work visually - it doesn't transform me nor encourage me to act from the info provided.

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I came across these posters at my tube station. They are all promoting different events, in the hopes that people either participate, want to find out more information or purchase tickers to go. I, personally, am not particularly interested in any of the things on show, however the posters, although fairly passive and easy to ignore, have caught my attention enough for me to read them to find out that I'm not interested, so in a sense, they are all rather successful.  

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 This design is the LED information text on the tube. It is produced as lights that move along and display information about the tube route along side audio of the same information being read. This double transmission of information is affective because it targets all those on the tube through two crucial senses.

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The design on these seats could also be considered to have elements of graphical design as well as textiles design, as they come together to compliment the train service, on the Piccadilly line, and go in hand with the thematic colours and textures of the underground system. Everyone commuting encounters them daily, with a strong desire to sit rather than stand on the tube.

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I found these posters in Archway, when beginning my hunt for design outputs. They are produced as quick application/fly posters, as can be seen through the sloppy pasting and repetition of content. It would persuade me to want to try this ice cream, but unfortunately I'm allergic to milk, so I can't...

LeVeLs oF inTerAcTiviTy

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ScaLe MiNi pRojEct

Importance/purpose of scale in design:

  • to reach a broader audience, i.e. large scale billboards
  • does size = value = importance ???
  • to see details close up, or the bigger picture further out.
  • when using a camera, we can zoom in to draw focus to a specific aspect of the frame. When we zoom out, perhaps we are not getting the specificity of something that might be crucial in pushing the message we are communicating through the design.
  • size of type - could suggest a hierarchy of importance, for example, headings, sub-headings, general text - they summarise and indicate the most important parts of the test through the size of the font.
  • Framing with scale - choosing where to crop an image, and for what purpose? what are we communicating through the decision of cropping what we crop from the full photograph?

What methods, as designers, can we employ to work with scale?

  • grid lines - draw bigger, print larger, etc.
  • calculator (?)
  • projection
  • scanning and scaling/enlarging
  • magnification - magnifying glass, apps, lenses and glass
  • expanding, stretching, ...

~ use work from previous phases to scale up to fill a 1m squared space in the building ~

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ConTeXtuALisiNg mY pOsTerS

I wanted to place this A0 sized poster on the knife amnesty bin outside my local police station. I had measured the box and prepared everything to place the piece there, take a photograph, and then take it down pretty quickly, however I was stopped and told it was not allowed. I later had a discussion with the police department to see about getting further permission to do the two minute task, but it seems unlikely. Therefore, I had to improvise and decide someplace else and equally relevant to place my posters, in order to gain context and reactions. I thought that near parks and popular youth locations would be most appropriate to target my intended audience of younger people...

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InStaLatiOn inSpiRaTioN - Lou Macnamara

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"The way we communicate with and experience images in the media is central to my practice. What is obscured, what is ignored and what we are encouraged to see by those who have media power shapes the society we live in and changes how we interact with the world that we inhabit." - Lou Macnamara

 

What interests me most about Macnamara's work is the subsequent comment on society/the people that engage with it, because of their engagement. People are invited to take selfies, etc. in front of this war torn location background. This is a critical comment on the westernised culture, made accessible through our luxuries, yet it seems almost impossible for us to not react in this way with modern art. Nothing makes a change anymore without the people interested in it sharing it online, yet the act of doing so with this particular piece seems almost insensitive. ITs a catch 22 that I find so intriguing, especially as her work is so installation-like. The scale is another factor that I find super exciting, and something I could be inspired by. 

What if I were to set up a memorial installation on the street using my outcomes, as a tribute to those who have been fatally stabbed? And then what if people started taking selfies and photographs with it? It seems horrific, but also acts as a catalyst for people in power to make a change, if more people post it online

InStaLatiOn inSpiRaTioN

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Obviously, this piece is much more sculpturally based as an installation piece, but the way it functions in the everyday world is so interesting, because it takes a standard object and transforms it in a way that is untypical. People engage and interact with telephone boxes all the time, walk past them without noticing, but it is this shift in purpose that instantly makes the work stand out, recognisable, and bold. How can I take a setting that people would walk past without noticing, and turn it into something they stop to look at? Where can I locate this?

 

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 What interested me most about this image is the way in which the artist [unknown] has turned a gallery space into a new environment, physically by including materials and structures that resemble the wild, outside world, but inside. I like this idea of bringing the outside, in - it is maybe something I will have to do with my exhibition work, as nothing I have made is purely intended for gallery display. Will the work remain as interactive inside a formalised setting or will it function best outside, where there are no real restriction to how and who can interact?

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The use of text and words is what draws me towards this image for inspiration of installation work. I feel that the way the words are suspended links really well with the text on my balloons floating around - it creates a similar effect, haunting yet poignant and peaceful. Differently here, the words are quite difficult to link into sentences, whereas on my balloons the sentences flow and even rhyme to a certain extent. 

How Do ArTisTs aNd DeSigNerS ConTexTuaLiSe TheiR WoRK?

Always ask yourself: why have I made this and what am I trying to say?!

 

purpose + audience = location to contextualise